Tourism Market Intelligence » Marketing

Social media and tourism

Richard Linington — Mon, 28 Jun 2010 11:52:55 +0000

VisitGuernsey has launched an online strategy targeting UK visitors and potential visitors by social media. This includes aÂ blogging platform, a Facebook page and Twitter feed, supported by a Flickr photo-stream and YouTube channel.

West Midlands Tourism

Richard Linington — Tue, 14 Jul 2009 12:38:59 +0000

A Â£25m marketing campaign is to be launched to try and encourage more tourists to the Heart of England and help businesses through the recession. The Advantage West Midlands TV advert consists of people at Warwick Castle re-enacting the â€˜executionâ€™ of a Cadburyâ€™s crÃ¨me egg.

Tourism marketing

Richard Linington — Thu, 28 May 2009 09:02:33 +0000

Representatives from a large number of Londonâ€™s riverside tourist attractions have attended an area marketing evening to discuss ways to promote the area to visitors. The event was also to ensure that each of the venues in the area is best positioned to take advantage of the predicted increase in visitor numbers from the UK and overseas this year.

Subjects discussed were the current state of the tourism industry, regional marketing opportunities, advice on reaching group markets and practical marketing suggestions; such as discounting and internet promotion.
Londonâ€™s riverside attractions are already among some of the most popular attractions in London, however, in light of the economic downturn, some analysts are predicting an increase in the number of UK residents choosing to holiday in the UK this year.

New tourism body to promote south Devon

Richard Linington — Fri, 17 Apr 2009 15:23:36 +0000

A new tourism organisation to promote South Devon is to be launched.Â Visit South Devon will work with tourism-related businesses in the region, which includes Plymouth, Torbay, Exeter and South Hams. From April, the Dartington based body will have responsibility for marketing the area for tourists.

Tourism posters

Richard Linington — Fri, 17 Apr 2009 15:22:56 +0000

Posters showcasing Gloucesterâ€™s history are being used to fill the windows of the cityâ€™s empty shops. The aim is to promote the local tourist attractions, whilst covering up the vacant properties.Â The displays will chart the cityâ€™s origins from its days as a Roman fort, up to the development of the jet engine.

Motorcyclists and tourism

Richard Linington — Wed, 07 Jan 2009 15:03:38 +0000

VisitScotland have introduced a new facility on their website which enables motorcyclists to search for accommodation providers which are â€˜geared upâ€™ to accommodate motorcyclists.

Robin Hood audio trial

Richard Linington — Wed, 07 Jan 2009 15:02:31 +0000

A new ‘audio trail’ has been launched allowing visitors to follow in the footsteps of Robin Hood.Â Â The audio tour is available on a CD and can also be downloaded.Â Â The project has been developed by Experience Nottinghamshire.

â€˜Peak Experienceâ€™

Richard Linington — Wed, 07 Jan 2009 14:50:54 +0000

A website that guides visitors around the 555 sq miles of the Peak District National Park has been created by the Peak Interpretation Partnership. It is in partnership with the Peak District National Park Authority, Derbyshire County Council, Derbyshire Dales District Council, High Peak Borough Council, The National Trust, Natural England, English Heritage and Severn Trent Water. The Website is funded through the partnership and part-financed by the European Regional Development Fund.

Movie Map for Bath and North East Somerset

Richard Linington — Thu, 25 Sep 2008 06:35:37 +0000

A new movie map for Bath and North East Somerset will enable film and television fans to find out about productions which have been filmed in the area. The map has been developed due to the recent filming of The Duchess and BBCâ€™s Bonekickers.
The map features almost 40 films and TV series filmed in the area since 1931.

Tourism signage

Richard Linington — Tue, 22 Jan 2008 08:50:54 +0000

BBC News has an interesting report which highlights the important role which tourism signage has in helping to raise awareness of destinations.Â Read more here.